Current was aimed at bringing traffic to Splyt's LinkedIn page and establishing the company as a thought leader in the urban mobility space. 

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I have written and produced every episode of Current, perfecting the short form copy and its visual identity. All of the audio and visuals were sourced by me. I have also collected all the stats and made creative decissions accordingly. Splyt's Product Owner at the time helped keeping the copy and facts in check.

Without any budget being spent on LinkedIn's ad space, the page had its following trippled within a year. By the end of the campaign the videos have reached: ~120K views, ~700K impressions, ~5,7K engagements.

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