Gen X Today was an ambitious research project commissioned by Viacom Global Insights. The project spanned a number of outputs and 21 countries. I have visited 4 of those, capturing respondent interviews and ludicrous amounts of b-roll, enough to cover multiple video outputs. I was tasked to edit and present the trailer for the project, translating the feeling of hope and excitement the research results conveyed.

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Used as a method of research as well as an output in itself, the team has used 1,000 user-generated images. Though a wonderful idea, implementing it was a tough task. I am very proud to have found a way to facilitate the team's and bring it to fruition. You should be able to see view the result HERE, especially if you are on mobile.

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Follow THIS LINK to learn more about Gen X Today.

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